Category
blog
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The Best AI Tools for Small Businesses in the UK Right Now
35% of UK SMEs now use AI tools, compared to 25% last year. As more and more small companies use AI tools, there will be a growing competitive disadvantage for companies that don’t use AI. These companies could be losing several hours per week…
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WordPress vs Squarespace vs Wix — Which Should a Small Business Use?
Three services come up most frequently when a small business thinks about their website: WordPress, Squarespace, and Wix. Each has their fans, and each has their situations where they trump the other services. In the honest opinion, the answer…
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Selecting the Right Specialist for Your Website Programming Northampton Projects
Building a website is one of the more important decisions a business owner will make. Surprisingly, a lot of people do not pay the same attention when hiring a web designer that they do when hiring an employee or leasing an office. The outcome is…
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Deciding on the Purpose of your Website
A website is quite a personal thing to you and your business. The look, feel and navigation of your websites will depend entirely on your purpose, so if you want to achieve direct sales via your site, you will need to have an eCommerce website…
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How to Choose a Site Map
A site map shows all the pages that are part of your website, so you can see exactly what is included and how all the URL structures will work. For example, if a page is going to sit underneath another page, like an ‘about us’…
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What to Put on a Service Page
The service pages on your websites will tell your customers exactly what you can offer them, going into detail about the specifics of your business so you can show them how you can meet your needs. They need to be designed and written quite…
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Choosing a Website Provider for the Long Term
A website isn’t just something that can be built – it is something that needs to be maintained, updated and looked after in order to keep it as good as the day it was designed and built. If you aren’t able to look after your…
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Using Google’s Shopping Facility
Google Shopping is a way of advertising your products to people who are searching for them in a search engine. This can be very beneficial, showing people your products as soon as they search, without them even having to click onto a website. For…
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How to Optimise your Conversion Rates
Conversion rates refer to the number of potential customers who become customers and spend money with your business. It is good to have high conversion rates, as this is the way in which you make a healthy profit as a business. Here are some ways…
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Why is Content so Important?
Content is an essential component of your website and all online activity, like your blogs and social media. You need to get your content just right if you want to attract new customers and make sure you win their business. It is usually advisable…